For communications professionals, transparency and accountability are not options; they are absolutes. This opinion blog explores the facets of a public apology in one of the biggest crisis communications examples of 2017.Read More
Imagine what you could do with data of a representative sample size that provides insights on consumption habits, trends, feelings, aspirations, and forthcoming policies.
Polly has it figured out.Read More
Explore strategies that harness emotions and use the best aspects of communications and advertising to motivate your audience with Kristin Papillon, team lead for content strategy at WestJet.Read More
Understanding your audience is vital to a successful communications plan. Learn some key research insights from Jamie Duncan, veteran pollster and vice president of the Canadian global research firm, Ipsos.Read More