Reaching people in new ways seems to evolve overnight and keeping up can be a relentless pursuit. Communicators define their role in different ways - public affairs, public relations, publicists. Whatever the definition, we all have similar traits. We are strategic, we are relationship builders and we define our success based on the actions and behaviours that we influence. We are humans managing unpredictable human behaviour.
Per:swayed is a communications blog that pushes the limits of conventional corporate communications. We discuss the craft, test its boundaries, share perspectives and elevate our thinking.